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How to Create Keywords for SEO To Boost CRO

What Are Keywords?

Keywords are selected words or phrases that people use for their search item queries. Keywords are those words and phrases which people are most likely to enter into their search engine so that it can be utilized for content creation and other marketing purposes.

 

What is Keyword Research?

Keyword research is the process of investigating those terms that people most frequently enter into their search engines for search engine optimization (SEO) or general marketing.

Keyword research can reveal important information regarding the queries of a target audience, the ubiquity of these queries among the audience, and their ranking difficulty on Google’s search result page.

The best keywords in SEO are the ones that get searched most frequently by your audience. 

 

Why Should You Do Keyword Research?

Keyword research is a crucial step in the process of creating keywords for SEO. Keywords are an integral factor to consider by Google for ranking and positioning your content on the results page.

Using the right keywords allows Google to understand what your site, business, or content is about which makes it easier to detect and display whenever a related query is made on its search engine by a prospect. 

Keyword research supports all types of content creation and marketing activities as it helps you to pinpoint your target audience’s needs and assists you to refine and optimize your content.

Search Intent and Query types:

The positioning Google decides to give your content is based on search intent which is more often than not, unique in every case. There are 5 major search intent and query types:

  • Informational: As the name suggests, the searcher is seeking information regarding any subject or topic
  • Navigational: The searcher wants to go to a particular site on the internet
  • Transactional: The searcher wants to make a purchase
  • Commercial: The searcher wants to draw a comparison of products for his own needs
  • Local: The searcher is looking for nearby solutions to his problems

Why Should You Do Keyword Research

How to Choose Keywords for Your Website?

Apart from the search intent, there are three things you need to keep in mind to create keywords for SEO:

  1. relevance
  2. volume
  3. authority

How to Choose Keywords for Your Website

  • Relevance

Guess what happens when you create irrelevant keywords?

As obvious as it sounds, Google stops ranking your content if it provides a below standard quality of content. Google is smart and canny. It will only exhibit the most pertinent information to its users.

And as a content writer, you must be smart about your content too. As a content creator, it is imperative to create content that matches your audience’s needs.

Ideally, the keywords you choose should match the keywords your audience is writing in their search engines to find relevant answers to their queries.

To create keywords for SEO you should consider relevancy and user’s intent on a priority basis.

  • Authority

Ever wonder why only the most assertive politicians make it to the top of the political hierarchy? It’s because they know their shit. Google assumes the same with its sources.

It values content that is written in a more authoritative style. And how does one make their content sound authoritative?

You back it up with more facts and statistics- or backlinks. Backlinks make your content sound legit.

So just by using these little tips and tricks, you will be able to land into the top searches of Google’s search results page-but- hold on, that’s not enough.

  • Volume

Landing at the top of Google’s first page for your keyword is quite an achievement but unfortunately, it’s not enough. Think for yourself- What’s the point of creating a keyword that no one is ever likely to search for? Pointless, right?

This is why it is important to create those keywords which are likely to attract the most traffic to your site. Search volume will give you the average number of search queries entered by users into a search engine for a certain keyword at a certain time frame.

Usually, it is measured monthly so it gives us the number of instances a particular keyword was searched in a month by any type of audience. Knowing your Monthly Search Volume will allow you to gauge the significance each of these topics holds for your audience.

 

How to Build Your Own List of Keywords For SEO?

 

Examine your niche

There are several ways you can do this. However, the central idea is to take a close look at your niche and to come up with a general list of all the possible ‘themes’ and ‘topics’ that relate to it. The topics you choose to write should have two main characteristics:

  • They should define or be important for your business
  • They should be relevant for your target audience

You need to put yourself into the shoes of your customers and explore all the possible queries they can have regarding your niche. If you are creative, you will be able to think of around 5- 10 topics at this stage. For example, If you were a company like Marketalist, that provides amazing SEO and lead generation services, your list might look something like this:

  • Inbound marketing 
  • SEO
  • Lead Generation
  • Digital marketing 
  • Social Media Marketing

You may likewise want to talk to your existing customers and get their perspective on the terms that they are most likely to use to describe your brand, product, or niche. You can also connect with online communities and social media forums that share your niche to expand your understanding of the keywords. 

How to Build Your Own List of Keywords For SEO

Breakdown the topics into specific keywords 

Once you have compiled a list of the most important and most relevant topics based on your pre-existing knowledge about your niche, then you need to brainstorm some possible keywords and phrases that can capture the essence of these topics.

These will be the words your target customer is probably using to conduct his or her searches.

For instance, if I took the first topic from the list produced above, “inbound marketing”, my keyword phrases might include options like:

  • What is inbound marketing?
  • Inbound marketing meaning
  • Inbound methods to increase sales
  • Inbound vs Outbound marketing
  • Inbound marketing examples
  • How to use an inbound marketing strategy?
  • What are some inbound marketing strategies?

You don’t have to come up with a complete and final list of keyword phrases at this stage. You just need to have some ideas regarding the keywords potential customers might use to search for content related to that particular subject.

Your prospects are not experts themselves, so they will probably use very simple terminology to search their queries. If you can describe your product or services in the simplest terms possible, assuming that is how other people might search for it on Google, you will be able to come up with a pretty accurate selection of keywords for your content.

You may also want to use keyword research tools like Google Adwords Keyword Research Tool at this point to create keywords for SEO and make things easier for yourself.

Breakdown the topics into specific keywords

Incorporate more long-tail keywords and how to find them?

Ideally, your keyword list should entail a balanced proportion of both headwords and long-tail keywords. To understand what these terms mean let’s look at an example. Which of the following would be harder to rank for? Make a wild guess. 

1- What is the best Digital marketing strategy (long, descriptive, and specific longtail word)

2-Digital marketing (the short and generic headword)

If you answered 2, go reward yourself with a cookie. Let us explain why: 

Even though long-tail keywords have a low clickthrough rate and attract less audience, however, the audience it does attract consists of the most qualifiable searchers for your business. Logically speaking, anyone who is interested in your industry will be more specific in conducting his search.

And anyone who does not have a solid interest in the field would make a general inquiry for any possible reason that could be unrelated to your business. Therefore, longer and more descriptive search terms tend to attract a more relevant audience.

They are also more likely to answer the sub-questions of any topic which is why they obtain higher conversion rates. Still, our advice would be to maintain a healthy mix of the two so that you can be definite of success in both short term as well as long term.

Incorporate more long-tail keywords

Find related search terms on Google to verify search intent

Knowing your user’s intention is perhaps even more important than knowing which keywords they use most often.

A person who enters ‘social media marketing’ in his search engine could either be trying to gain a general understanding of what it is and how it can be beneficial for any business.

Or he could be trying to choose the best social media platform to market his products. Therefore, you need to discover their search intent. 

  • Understand why are they making this search?
  • Are they seeking more information?
  • Do they have questions that need to be answered?
  • Are they keen on making a purchase?

In case, you are struggling to come up with relevant keywords and catchphrases, you can plug your topic in on Google and take a look at all the suggestions that it shows at the bottom of the page.

These will give you a good idea of the type of questions users frequently ask and may even spark some ideas in your head regarding more keywords.

 

Peep into the keywords your competitors are using to get high rankings

Apart from conducting searches solely based on your brand, you should also try to comprehend the overall nature of the content in the industry you work in. To create keywords that can make you rank on the top of Google’s SERP, you must also peep a little into what your competitors are doing.

This does not mean that a keyword that applies to your competitor will also be important for you. Nevertheless, it will help you expand your perspective regarding your own list of keywords.

You might want to re-evaluate your selection of keywords after checking your competitor’s list, especially if it is ranking for the same keywords as yours. And if there are some keywords that your competitor seems to be missing out on, then that can be your golden ticket to own the market.

 

Keyword research tools for competitive analysis

BuzzSumo, SEMrush, and Ahrefs are some great SEO tools for competitive analysis as they allow you to check the top keywords for any domain you enter. By using these keyword research tools, you will get a basic understanding of the types of key terms that allow your competitors to rank higher. 

 

Time to Capitalize SEO Strategy with the Marketalist

Conducting profound and thorough keyword research can be a long and tedious task but it does not have to be. Our team of SEO specialists at Marketalist can help you on your journey to create keywords for SEO and get more leads for your business.

We are one the most trusted SEO companies in Boston so no need to wait any further. Simply contact us to kickstart your SEO and content marketing activities.

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