Domain Authority – A Comprehensive Guide

Domain Authority Explained

Quality and authority always hold a significant pace in our work. When we talk about the authority and quality of a website there are number of ways to do that. Domain Authority! It is one of the SEO benchmarks that help us to evaluate the website overall quality.

The websites DA score can be utilized in different ways to perform SEO effectively. If you have multiple questions in your mind about DA, then this blog will give you all the answers you need.

Defining Domain Authority

Domain Authority is the standard for search engine ranking developed by Moz. It enables the user to predict the possible rankings of the website in search engine results pages. The score ranges from 1 to 100.

Website that is having higher score, it can be predicted to rank better. Furthermore, factors like the quantity and quality of the links are used to measure the value of a website in term of its DA.

Now moving on to the things, you need to know about Domain Authority:

Checking Domain Authority

To view the DA of your website use MozBar. You can take the help from various tools to evaluate the domain authority of websites. Furthermore, MOz also offers Moz’s Link Explorer and Keyword Explorer for analyzing links and exploring keywords.

Domain Authority Score

The scoring is done by Moz on a scale of 1 to 100 points. DA rating increases rapidly on this scale. It is easy to lift DA score from DA10 To DA20 as compared to lifting it from DA80 to DA90. Additionally, if you want to increase the DA score of your website, then you can contact reputable SEO company to get satisfactory results.

Calculating Domain Authority

To calculate this factor referring root domains and a total number of links related to a website are included. Links act as a vote for a website quality. Higher the votes, higher will be its DA.

Every vote is not equal. The authority of each linked root domain and number of individual links can help the ranking of the site that are linked accordingly.

Good Domain Authority

Websites like Forbes and Wikipedia have an enormous number of external links pointing to them from high-quality sites. So, they are having a DA score of more than 90.

Smaller business or website due to the lower number of links pointing to them so they are having a score from DA10 to DA30. Similarly, a new website will have a score of one until it is not able to get inbound links from other websites.

Importance of Domain Authority

Generally, a higher domain authority means a better ability to rank. You can use DA to evaluate the backlink profile of websites having a higher position in SERPs. This will help you to aim for better and stronger link profile by comparison.

Keep one thing in mind, having a higher score is not the main goal when we are talking about ranking a website. DA matter a lot in direct competition when you and others are ranking their websites for the same cause.

For instance, if the competition for a website keyword ranking is DA30 to DA40, then you need to aim for a high score as compared to your competitor.

Increase domain authority

Ways to Increase Domain Authority

To improve your DA, build links to your website. You need to adopt a strategy for this to create a good backlink profile. Doing so, Google will identify that your website is worthy to be ranked higher than the competition.

You can create a natural backlink profile through inbound links from the websites that are having a number of backlinks. Furthermore, with the help of high-quality links you can increase your domain authority.

As mentioned earlier, websites are like votes that tell Google that your website is worthy to be ranked in SERPs.

To enhance the number of backlinks to your website you can use various linking techniques. The techniques include press release submission, local citation, content marketing, and blogger outreach.

Some of the best practices that you can do to increase the backlinks are:

1-   Pick a domain name that is easy to remember and relevant.

2-   Optimize your On-Page content. It includes image alt tags, title tags, and content. Ensure that you include a variation of your focused keyword.

3-   Create and Publish high-quality content on regular basis.

4-   Improve your internal linking structure so that user can see other content. This will help you to pass link juice around your website.

5-   Eliminate bad or spam links. Many links from bad sources are not good.

6-   Ensure that your pages load instantly and your website is mobile-friendly. User experience matters a lot to hold an audience.

7-   Great content and engaged audience are the keys to get authority and reputation.

8-   Post your content on different social media platform. Links derived from them like Facebook, act as a ranking factor.

Domain Authority- A Ranking Factor?

There is no evidence or data that Google and other search engine use DA as a ranking factor. Some companies like Ahrefs have conducted research about this. They have found that the authority of an individual page has a considerably higher relation with ranking when compared to the DA of the entire website.

According to Google’s Webmaster Trend Analyst, John Mueller has confirmed that “they don’t have a thing like a website authority score”.

DA is calculated by a number of backlinks pointing to website pages. The power of backlink pointed to one page can be passed to other pages of a similar site by utilizing internal links.

For instance, a page might have no backlinks linked to it from an external website. But it can be ranked higher from internal links from other pages on its domain.

Have you heard about “link juice”? It is used to describe the power given by one page to another page through internal or external links.

Decrease in Domain Authority

Following factors are responsible for the decrease in DA:

  • Lost links
  • A change to the way of calculating DA as used by Moz.
  • Other websites acquiring links.

Comparison of Domain Authority with Page Authority

Page authority refers to the ranking strength of an individual page whereas DA measure the ranking strength of domains or subdomains. Moz. also developed this.

Increase in page authority helps you to raise the DA of your website. For instance, you can build contextual links for different pages of your website to boost the Page Authority.

Comparison of Domain Authority with PageRank

PageRank is an obsolete algorithm created by two Google founders Larry Page and Sergey Brin. It was used to evaluates the importance of pages on a scale of 0 to 10.

PageRank used to calculate the number and quality of links pointing to a web page to evaluate its authority. Higher number and quality of links gives higher PageRank. Both Domain Authority and PageRank have an algorithmic scale. However, broader range of benchmarks are used to calculate Domain Authority as compared to Page Rank.

Moz utilizes a similar algorithm to PageRank. MozRank is used as one of the factors to evaluate DA. Like PageRank, MozRank evaluates the quality and quantity of linking pages to calculate the score.

Comparison of Domain Authority to Domain Rating

Domain Rating (DR) is a metric developed by Ahrefs. Just like DA, DR evaluates the quality and quantity of links linking domains. However, DR does not use the Moz calculation criteria.

Like DA, DR is frequently updated to allow SEO professionals to analyze the outcomes of SEO link building results.

DA and DR are not interchangeable but can vary in a score. You can use them collectively to analyze the quality of a website.


This was a piece of extensive information regarding the Domain Authority. If you are facing any problems in achieving higher DA or in other SEO practices. You can get in touch with Marketalist, an SEO company to uplift your business.

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