A Guide to Use Competitors Keyword for More Sales
SEO is one of the efficient ways to attract more sales for your business.
It is a slow process but will give you desired results if you are having a competitive and effective strategy.
In the SEO game, keywords are the key players. You need to select the right and appropriate keywords for greater benefits. Finding keywords may seem easy but it is not an easy job to do.
The best keywords that can help a business to get a steady revenue can be termed Golden Keywords. It is hard to find those but once you have found them the job becomes easier and you start getting desired results.
There are various methods to do keyword research. You can collect the keyword through semantic research or use the keyword research tools like Keyword Planner or Keyword Suggestion Tool.
To get the best performing keywords for long success, you can look at your competitor’s semantics. It can be a situation that your golden keywords have already be found, the thing you need to do is to use those keywords for your own benefits.
Furthermore, if you are finding the job of keyword section hard to do, then you can get in touch with professional SEO experts. The professionals will guide you in a better way and will do the keyword section according to your business niche that results in increased sales.
In this blog, we will be looking at the four things that you need to do when finding the competitor keywords for generating better results in terms of SEO efforts and competitor’s semantics.
1- Finding Golden Keywords Utilizing Competitor Research
The steps involved to find the keywords by using competitor keyword research are as follows:
Analyze Paid Semantics
- You should enter the list of your known competitor or use tools to find the top 10 in your business niche.
- Look at the keywords used by the competitors in the Google Ads Campaign.
- You should review the advertisement history and select the keywords that your competitor will be used to run campaigns for a long period of time. This will be the indicator that your keywords are performing well otherwise your competitor would be investing in those keywords.
Tip: You should use the “common” and “missing” keywords as well because these will enrich your semantics with more keywords that will work.
Evaluating Organic Semantics
The approach discussed here is similar as we discussed above. A little difference is here we will be reviewing the competitor’s keywords that appear on top of SERPs. You need to do the following:
- Collect a list of main competitors
- Develop the main semantics by getting data from all your main competitors.
- Select top-performing keywords in your organic keyword research.
Couple Keyword Data from Organic and Paid Semantics
This step collects the information you have found in the two previous steps. This is the point on which you will have a list of golden keywords:
- Take a list from paid semantics data. Here you will do a paid search keyword research.
- Prepare the list from organic data research and pick the keywords that are present in paid semantics list.
- The keywords present in an organic and paid list are top-performing keywords that are utilized for attracting more traffic to your website.
Tip: You need to use common sense and logic here. You should apply your own knowledge and judgment when developing the semantic core.
2- Development of Best Content Using Competitor Intelligence
The competitor intelligence is a piece of information that can be utilized for enhancing and optimizing your landing pages that already exist. Moreover, you can also create new landing pages to target specific-generating campaigns.
To get those ideas, you can use the following approaches:
Use Competitors Potential Keywords: These are the keywords that your competitor is not using but you can use them for your own benefit. For instance, you will found competitor pages optimized for certain keywords that rank on 20th to 25th position.
They are relevant and Google like them but there is something missing in term of content quality or search intent. You need to find potential keywords and create content around them for better relevancy.
You should review these pages or resources to enhance or develop similar optimized content for the keywords on your website. You can contact Marketalist also for any kind help related to keywords.
Pick Keywords with Low Search Volume: Pick keywords that are relevant and targeted but with a low level of search volume. If you use them right, they might give growth to your business.
How to Locate Them: Do you remember golden keywords that you have found where paid and organic semantic combine?
You should look at the advert’s history along with the data collected from organic competitor research and pick keywords with medium or low search volume. After that, you should create content according to intelligence.
3- Eliminating Errors and Mistakes Using Competitor Intelligence
Paid and organic competitor research data can be lifesaving in the costly world of SEO.
Avoid Using Keywords That Your Competitor Ignore:
Google Ads is best to attract more traffic towards your resource. But keep one thing in mind that it is a costly way to do it especially when you are locating the best ad through hit or miss strategy.
One of the best ways will be analyzing the history of your competitor’s ad. In this section, you will see the keywords that are using and keywords that are neglected because they did not bring the desired results.
You need to be very careful when doing this task because there is a keyword clustering and it is not necessary that your competitor will be right in ignoring certain keywords. Some keywords can be good and may benefit you. You need to be careful and should avoid following the same lead. You should pick the best keywords that will save your money and will help you to create a better campaign.
Avoid Using Keywords that are Having Missing Intent
When doing competitor research, you will try to find the keywords that will be generating more traffic for your business. But sometimes, it happens that you may find a strong competitor page that is properly optimized for the keywords.
Those keywords may be of your interest but the ranking of those keywords may be stuck at the 30th position of SERPs. This means that Google is having a different understanding of the user intent and did not rank the content as expected.
So, you should be careful during the evaluation of the keywords and what content is created for the keywords to avoid the problem. You should also look for the commercial intent keyword to increase your sales.
4- Go for Keyword Grouping
As mentioned earlier, competitor intelligence is a good way to find the golden keywords. It also helps you to discover new ideas that can assist you in boosting revenue and avoiding errors.
However, you should avoid applying blind competitor intelligence to your website. Your competitor’s website may be having a poor website structure or problem of keyword cannibalization.
One way to make your strategy better and avoiding errors is by generating new ideas for optimization and content development through keyword grouping. Confused, how to do it?
Following are the points to do the keyword grouping:
- Pick the competitor semantic that you have collected during competitor research.
- You need to copy-paste the list of keywords in grouping tools and then run the grouping.
- You should analyze the clusters to discover search queries that will match with the same website’s URL that are appearing at the top 10 positions. You should utilize this knowledge to craft a better strategy.
- You should also check the keywords search volume because this will help you to decide what can be the best way to distribute the keywords across the website pages.
Hopefully, the aforementioned tips and techniques will help you to get valuable information and smartly use the keywords. Trouble finding the right keywords for your business?
You don’t need to worry, you should contact Marketalist, an SEO services agency in Boston for assistance.
The SEO experts will help you to pick the right keywords according to your business need. They will utilize tools and advanced techniques to create a list of keywords that will surely increase your sales.