Improving Google Search Results – 5 Easy Steps to Do It!
Rules for marketing are changed now! Irrespective of your industry or the size of your business, companies that want to remain competitive in the digital marketplace need to find ways to improve their visibility online. Most of the time business owners are wondering how to improve Google search results for their company.
Search Engine Optimization (SEO) is the answer to this question. Optimizing your site and blog content for search engines like Google will help you to expand your reach and drive more relevant traffic to your website.
But here’s the truth: SEO is not instant or short-term tactic. It requires time and consistent effort. But in the end, the payoff is significant for those who want to reach more potential customers online.
Below is a guide that includes 5 steps you will need to follow to improve your website rankings on Google:
1- Begin with Solid Site Structure
The first step is, to begin with, a solid foundation for your website structure. No matter how much quality content you produce, your SEO efforts will go unnoticed by Google, if you have a poor website structure.
When your website is difficult for the users to navigate, then it is probably hard for Google to read or crawl. Due to this, the search engine rankings suffer.
To tackle this, you need to ensure that your website is user-friendly for users to access, load, read, and navigate. This idea is not restricted to only desktop users. Your website should be responsive for mobile devices, including smartphones and tablets.
To make your website better, you need to do the following things:
Do a Technical SEO Audit on Your Website: You need to perform a technical SEO audit of your company site. This will enable you to see where your site stands when it comes to SEO. After that, you can make the improvements to make your ranking higher on the Google search engine results pages (SERPs).
For website technical SEO audit, many businesses choose to work with an experienced SEO company. So, if you are looking for the same, you can contact Marketalist, Boston SEO company to get the desired services.
A comprehensive technical audit involves an in-depth look at different aspects of your site such as crawl errors, indexing, and hosting. On the other hand, a full-service audit will also include a look at different aspects of content and linking that impact your SEO.
If you are working with a professional SEO company, they will also provide recommendations as part of their SEO audit. If you are serious enough to improve your Google search results for your business, then consider those recommendations. The suggestion by an experienced SEO agency will help you to grow your business.
Fix and re-write duplicate content on your Website: Not necessarily a technical issue. The duplicate content is often related to some of the technical SEO issues that your business might encounter. The most common problem is having multiple versions of the same page content on your website. For instance, Google might consider the following URLs as 4 different pages with duplicate content:
You need to resolve this issue by setting up proper redirect rules for these URLs. Once again, you may not be able to do it yourself. If you don’t have a web developer in-house, contact a web design agency for help related to website design services.
After fixing this you also need to look at any other duplicate content on your website. You can inspect the duplicate content by running an audit with a tool like Copyscape. Google tends to penalize sites that are having duplicate content so, you need to ensure that every page of your website content is unique.
If you have duplicate content, then you need to re-write the portions that are identical to other sites. It is better to rephrase the sentences or find other ways to communicate the same meaning. By doing this, you will be able to get unique content and minimized the likelihood of Google penalizing your site in the search results.
2- Perform a Keyword Research
Keyword research plays a significant role in improving your Google search results. SEO keyword research focuses on finding the right keywords that your target audience uses to find products, services, and brands like yours. Once you get a list of effective keywords, you can start creating targeted content that can appear in the search engines for relevant queries.
Read ahead to know about few tips for quality keyword research to improve Google search ranking for your company:
Create a list of the most important topics relevant to your business: The best place to start is to develop a list of relevant topics. What general topics you are planning to rank for on Google? The topics can be related to your product or service offering, important within your industry, and related to the challenges/problems your brand provide a solution.
Think and find out topics that are most valuable to your target audience. What more information do they need before they make a purchase decision? Put yourself in your audience’s shoes to find out the topics that would be most appropriate as a starting place for keyword research.
Brainstorm keyword phrases that fall into these topic categories: After outlining your topics it’s time to identify some general keywords that you think fall into these categories. The keywords you come up with will not be a final list of keywords but it will give you a starting point for creating a list that you can narrow down further.
If you’re stuck, give a look at which keywords your company’s site is already ranking for. You can get information using Google Analytics. Have a look at your site’s traffic sources. Review your organic search traffic to find out some of the keywords that people use to find your site on Google. To eliminate your problems and to perform these tasks properly, get SEO services from an experienced company.
Research keyword search terms related to your list: Get little creative! In addition to this initial keyword list, you need to brainstorm some related keyword search terms that users might also type to find your brand’s site on search engines.
If facing difficulty, you can once again turn to Google. Type some of the keywords from your list into the Google search engine and scroll down to the bottom of the page to find the related keywords. You should take these suggestions for related keyword phrases into consideration when creating your own list. Do this practice only if they are relevant and appropriate.
Find additional long-tail keywords: Now you have some general keywords, you’ll want to mix them up with some long-tail keywords. A standard keyword phrase is 1 to 3 words. SEO long-tail keywords are basically the longer keyword phrases that are more specific and contain three or more words.
To explain to you the importance consider this example, let’s say you are trying to rank for the term “organic coffee.” There’s a good chance that the competition for this keyword is high due to many coffee shops and companies out there trying to rank for the same thing. But the addition of some long-tail keywords such as “how to choose the best organic coffee” or “organic coffee versus coffee” help you to attract more specific traffic.
Look where your competitors rank for certain keywords: Keeping up with your competitors is the key to stay updated. Monitor which SEO keywords your competitors is using to reach the audience and where they rank for these keywords.
If your competitor is using certain keywords, then this doesn’t necessarily mean that they are the best for your business. This is not a rule. However, it might help you to look at the keywords they rank to see if any keyword phrases might be missing from your own SEO keyword strategy. Finding these things difficult, you can get help from SEO experts by contacting a professional company in your area.
3- Write Great Content That Emphasizes Keywords
Now you have a list of keywords you are planning to rank. So, let’s talk about how content plays a significant role in this work. Quality matters! Publishing quality content on your site will enable you to rank higher on the Google SERPs.
It not just creating content but you also need to focus on creating well-researched, well-written content with detailed information according to the need of your readers. This is the only way to engage your target audience once they’ve made their way to your website.
Few things you need to keep in mind when you start creating SEO-driven content for your website are listed below:
Variable Content-length: The 500-word blog post is no longer the best practice. So, ensure that you vary your content length, providing both short, informative posts that are easy to consume, longer, and detailed articles that are comprehensive.
Add both keywords and LSI keywords: When writing helpful, optimized content don’t stuff keywords. Use the keyword throughout your content and include LSI keywords (or synonyms) within the content as Google will use these to determine the page relevancy.
Engage your Reader: Getting the reader to your page is not enough. Keep your user engaged to increase your time on the page and reduce bounce rates. Both these factors improve Google search results. Write engaging content that offers value and don’t forget to include attractive visuals throughout. To make it easy to read, break the content into sections and use bullet points or numbered lists.
Narrate a story: One of the best ways to keep readers engaged while providing value is by telling a story. Instead of making every site page or blog post read like a research article, consider using customer stories and case studies to relate to your audience. This helps the reader to understand better how your brand can help them.
The quantity of your content does matter to Google but quality does. For this reason, it’s important to have someone who is a skilled writer and editor to create content for your brand. If you don’t have a professional writer, consider hiring an agency for blog writing services. Further, they also help you in creating a content marketing strategy for your business.
4- Give a Second Look at your Links
The internal and external linking impacts your search engine optimization. You need to spend some time reviewing your internal linking strategy along with finding new opportunities to build reputable links back to your own content.
Start by fixing broken links. Broken links appear when an improper URL is entered by a person who published the content or it could also be due to a removed site page. Irrespective of the reason, don’t ignore broken links. This can impact your search engine rankings. Use a site crawling tool to identify the broken links and then work to fix them.
Once you are done fixing broken links, it’s time to work on your link-building practices. When you link to content either externally or internally, it’s important to pay attention to the anchor text. These are the words that appear as a link in the text. It is vital to choose relevant phrases as anchor text. You can use target keywords within the anchor text but to avoid penalties from Google, slightly change it by linking other relevant phrases as well.
Talking about link building, there is a right way and a wrong way. Some businesses will do anything to build links to their site. But these links aren’t always high quality, therefore useless to their SEO efforts.
If you want to build quality links, you need to create content that’s worth linking to. Having better-quality content, more likely others will link to your articles within their own content. This return practice improves your search results in a cost-effective way.
5- Focus on On-page Optimization
On-page search engine optimization involves optimizing all the small details on each page to ensure that both Google and its users will find and love your content. Even if your content is good but still there’s a good chance it will stay buried if you don’t focus on on-page SEO in addition to content creation. Furthermore, off-page SEO also holds an important place as it includes social media sharing, link building, content submission, and blog/forum discussion.
To optimize your on-page SEO, you need to focus on the following elements:
Title Tag: It should include the keyword you’re trying to rank for. It should be placed as close to the beginning of the title as possible.
URLs: Try to keep the URLs brief. Shorter URLs rank higher on the Google search engine results.
Headings – H1, H2, H3: Format your content with heading tags like H1, H2, and H3. Place your targeted keyword in your H1, which will be your title. You should also include the keyword in at least one sub-heading, which will be your H2.
Content: Use the keyword in the first 100 words on the page. Use images, videos, graphs, and other attractive visual content on the page. This reduces the bounce rate and increases time on page, which are two important Google ranking factors.
Outbound Links: Each piece of content should contain at least one or more relevant outbound links to content outside of your site. This signals to Google that your content is well-researched and helps Google to know about your page.
Internal Links: Link to 2-3 different pages within your own site on each piece of content. The linking and placement should be relevant. This not only helps improve SEO but also provides a better user experience.
Meta Description: It’s a short description of the page content that should attract search engine users to click on your page. It should have the keyword and proper description of the page.
Images: Add optimized images in your content. The image file names should have your target keyword. The target keyword should also be added included in the Image Alt Text.
Focusing on these on-page SEO elements will help you to learn how to improve Google search results. Doing this will make it easier for Google to crawl your website pages and blog posts. As a result, Google will serve these pages on the search engine results page for relevant queries.
Hope now you will be completely aware of improving your Google search results. Some of the tasks mentioned here are to be done by experts so, if you are looking to get your problem solved, then contact SEO consultants of Marketalist. We will understand the need of your business to offer you effective solutions.