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TOP 15 Steps to Dominate Online Search in 2019

online search ranking

In the digital world, every year things are changed. Same goes for the SEO. In 2019, there will be not that much change in SEO because fundamentals will remain the same. Having a proper understanding of SEO is not easy because with hundreds of rules to Google’s algorithm, there is no wonder that it’s a confusing thing. But in case if you find SEO a challenging task then you can take help from professionals.

The crux of the matter is if you have recently launched your website and looking to gain results in SEO, you need to follow some rules and some pillars. But before moving on to the rules, the three pillars on which SEO stands are listed below:

1- Authority

Authority is related to the quality and volume of links created. Higher the authority of a website, more link juice it can pass on. To access your link authority, you can use tools like MozBar or SEMRush. These two companies use the Domain Authority (DA) and Domain Score (DS) to evaluate the amount of authority a domain possess.

2- Content

The content of a website holds a significant place when it comes to ranking in 2019. The importance of content has increased dramatically over time. Now, you should create quality content that is unique and engaging. When your content will be engaging it will be shared by the user leading to better ranking. It is recommended to invest in your content and it will pay off in a longer run.

3- Indexed Age

Indexed age refers to the original date on which Google discovered the site or content. It matters a lot! It is important that you create a great record with your domain’s content and the quality of the links pointing to that content. This needs time so, no need to rush.

 

To Dominate on Search Engine Results, these 15 Rules will Stand Out:

 

1- Analyze and Improve your Page Speed

To identify the area of improvement for your domain use Google’s Page Speed Insights. Increasing your site’s page speed improve your potential visibility. To do so, you can use tools like PingdomGTMetrix, and Varvy.

When looking for the improvements, you need to focus on the following areas:

  • Minimize the server’s response time to requests
  • Eradicate render-blocking CSS and JavaScript on the website above the fold.
  • Leverage browser caching to increase speeds of page elements being served up
  • Remove all unnecessary character from your JavaScript, CSS, and HTML where possible
  • Allow compressions such as GZip
  • Optimize all your images. You can use tools like Compressor.io.

2- Use a CDN for your Domain and DNS to Quickly Serve Your Content (When Possible)

Using content-delivery networks (CDNs) like Amazon‘s Cloudfront is helpful as it enables you to quickly serve your content to users irrespective of your location. CDNs spread your content on different servers all around the world by mirroring it and then serve content to visitor from closest server.  

Furthermore, consider moving your DNS to a CloudFlare or similar configuration that will assist with DNS propagation times. Often, DNS propagation can lag depending on the identity of the registrar, the location of the servers versus the points from where the DNS is receiving the request.

3- Create Quality Content That Adds Value

Creating quality and engaging content is the key to success. Google now smartly detect the quality of the content and it is becoming better and better. Great content will help you to engage visitors and they will share it with others.

Things to consider when creating content are as follows:

  • Never write a content of less than 2000 words.
  • Develop a link profile that has internal links and relevant outbound links.
  • Mention references and facts with statistics and studies.
  • Divide your content into sections to make it easy to read.
  • Your primary photo of the content should be relevant and of high-quality.
  • Add the right proportion of keyword, don’t stuff keywords.
  • Create productive content that helps the user to solve his problems.

One important thing, create content for humans and keep it natural. Make an effective content marketing strategy to overcome all problems related to content. You also take help from experts.

4- Check Mobile Responsiveness and Usability across Devices

Mobile searches are more in number as compared to desktop searches today. So, to stay ahead ensure the mobile responsiveness and usability of your website across devices by implementing a CSS library like Bootstrap or building out your own.

5- Pay Attention to Increase User Experience

Great user experience should be your priority. Make your website easy to use, easy to search, and ability to discover the right content needed by the user. To help you out, here are few suggestions:

  • In navigation use breadcrumbs.
  • A fast site searches.
  • Avoid adding too much graphics.
  • Ensure the main menu is easy to use
  • Categorize your content using tags or category.
  • Say no to too many pop-ups.

6 – Increase Engagement by Adding Videos, Audios, and Podcasts

Engagement is what we are here for. Supplement your content by incorporating audios, videos, and podcast to enhance your engagement. The amount of time your user spends really matters for Google. When you create engaging content, people stay on your site for longer time and addition of other thing act as a cherry on a top. This practice will increase your average page times and session times.

7- For Keyword Diversity use Latent-Semantic Indexing

It is a core technology used by Google in its Hummingbird search. It is the new version of semantic-style searching. This technology enables Google to serve relevant content by understanding the user need instead of trying to return content based specifically on the keyword itself. LSI can be termed as a fancy way to elaborate the process.

For instance, “make money online” you can write it in many ways like ” cash generation on the internet” or “earning on the web” and so much more. Google knows that it’s the same keyword. Utilize these when creating content. This will enable you to write organic and natural-sounding content without keyword-stuffing. If you are not able to identify the right keyword for your business, you can take the help of SEO experts. They will provide you right keywords according to your business niche.

8- Develop Relevant Outbound Links in Content

Outbound links play an important role. Don’t get worried about carving with nofollow or dofollow links. Just create relevant links within the content so that people can continue their discovery journeys. Every content that you create, should have at least two or three outbound links.

9- Prefer Quality over Quantity of Links

The quality of your links is significant as compared to the quantity. Don’t go for a high number when building links. Always target high-quality domains and ensure that creation of those links is natural and organic. Keep this thing in your mind and make it your primary goal. Devise a link building strategy that will help you to achieve positive results.

Read Also: 5 Steps to Improve Google Search Results

10- Market your Content on Trusted Domains

Create your content on trusted domains and market that content using other authority sites. This is the key for winning SEO in 2019 and maybe in the coming years as well. Create a useful piece of content on authority sites like Quora, LinkedIn Publishing and Medium with a single link directing to the original piece of anchor content.

11- Avoid Overuse of Ads Above the Fold

You should be careful of the space you use for ads above the fold. At the end of the day, no one like that a large part of your page  consumed by ads. This affects the user’s experience and Google doesn’t like this. In addition, ads from different platforms will slow down your site speed.

12- Create Super-Guides with Clear Call-to Actions

As per the owner of Digital Marketers Roland Frasier, one of the most respected names in the online marketing field says that he is focusing on building ungated super-guides. These are simply pieces of content that are massive value posts (MVPs) that drive engagement and shares. This helps you to enhance the value of your domain to many folds. 

13- Avoid Misleading Practices

Don’t try to do a thing that is misleading instead focus on adding value. Don’t redirect users or trick search engines with obscure content. If you want to win a game of SEO, then you need to stay away from these practices. If you are repeating this, then you will lose Google’s and your visitor’s trust.  

14- Use the Power of Social Media

In present time you can’t ignore the power of social media marketing. It is a great source of attracting user when you are utilizing it in the right way. Furthermore, it holds a very significant place in digital marketing to boost your business. Use social media platform to share your content so that it can reach to the people. If you are creating content that is having information and solving people problems, then it will be valuable.

15- Seek Help from Influencers to Supercharge your Results

Take help from influencers to push your content. You can also use social media platforms like Facebook or Instagram. There are many influencers out there who can help you in this matter. Doing this will help you to extend your reach to a large audience in a short period.

Hope now you are aware of the things that will help you dominate online search. Still wondering to get help from experts. You can get in touch with Marketalist, an SEO agency to get the desired results. We as a company will offer a beneficial solution for your problems related to SEO.

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