Why SEO Is Important for Your Online Success?
Now in 2021, almost every business has turned to SEO for a way of long-term marketing that can offer awareness as well as conversion.
SEO agencies and freelancer SEO experts get a large amount of money to simply offer suggestions and sometimes optimize what is already there, to push the site higher in Search Engine Result Pages.
But how necessary is SEO to the success of a website? and how can you start your career in a crowded SEO field?
Why SEO Is Important for Your Online Success in Current time?
SEO is important for your online success because it is a low-cost way to bring users and clients to your site. SEO is also a long-term solution and can create trust & awareness which are the major part of a successful online business. So, how do you implement SEO?
SEO may seem costly at the beginning and considering the not-so-quick rise of a new website, it may seem hopeless as well. But it’s a long-term source of getting users to your website.
Through ranking on keywords that are relevant to your business, you can show yourself to the users that are looking for your services. For example, if you are a real-estate agency, you can write articles such as ‘How to choose the best apartment in new york’ and besides providing useful information, offer your services to the audience.
SEO is a long-term strategy to direct a sustainable audience to your site and convert a portion of them to loyal customers.
Are there down-sides to SEO? Some SEO experts have written doubts on how hard an SEO strategy can be. SEO is essentially our try to appease Google’s search algorithm. So what if this algorithm changes?
A website I was working on once lost half of its rankings after a Google core algorithm’s update. Although we got it back with the next update, this kind of sudden drop and rise is not uncommon within SEO.
SEO is efficient, but it should not be seen as the only solution to online business problems. Digital Marketing is a vast field and other techniques such as social marketing, email marketing, and Pay-Per-Click ads should be considered seriously as other ways of drawing attention to your product and brand.
What is SEO and How it Works?
SEO is a collection of practices that ideally gets your website page to the top of search engine results.
SEO is mostly concentrated on creating high-quality content (commonly articles) that can direct your target users from Google result pages to your site.
Writing quality content is the basis of an updated SEO strategy, but it is not enough. Google has few ways of understanding our content and offering them to the public. So we have to optimize the content based upon the Google algorithm’s understanding. Rules that are called SEO basics.
The words that a user type into the Google search bar is called a Keyword. In SEO strategy, we target those keywords. There are also many useful tools to know how popular a keyword is and how hard a keyword can be.
You generally go after search terms that your webpage has a chance of competing within. As your pages appear more in top results and create more connections, you can go for more competitive (thus more popular) keywords.
Why SEO Concentrates so Much on Articles?
The quick answer is, Google understands text better than other formats (like images, videos) and usually puts text-based content at the forefront of result pages.
Although, Google and its viewers are not looking for any content.
As users, there are several things we look for. Sometimes we just search for a word. for example ‘translate’ or ‘weather’.
Then you have questions such as the world-famous ‘how to tie a tie in 1 mint?’. Here the viewer is looking for a website that would explain to him (maybe pictures and video) how to tie a tie.
Google looks at the user’s reaction to your page. How many entered after seeing the title? How many stayed? How many keywords again to find better answers?
It also looks at other websites to observe how many of them have linked to your article within the relevant context. So it calculates if you are well-respected within your assiduity.
So what we point to do for SEO is to target these long keywords and write sufficient (and sometimes better than sufficient) articles answering the user’s question.
The words of the article, the kind of images & videos that are used, the structure of the page, all these factors are determined by the nature of your article and what the audience is looking for. But text remains the basis of what is the topic of the article.
Sometimes the viewer is searching to see something different. In a keyword like ‘best music classes in my, you see a lot of top web pages being more of a dynamic list with star ratings (even Google’s cards) rather than an article about the subject. Or in keywords where video content would be better, Google offers the top videos before showing any articles.
Should I Invest in SEO or PPC Ads?
A lot of persons conflate SEO and showing PPC ads on the Google search results page. Pay-per-Click (PPC) ads are a better advertising strategy online. It allows you to show your page on top of any search result page and only pay when a user clicks on your link.
Google makes up almost 73% of the search ads market. So PPC is almost good with Google search ads.
Considering the low costs of PPC (Pay Per Click) ads, should we consider PPC instead of SEO?
The truth is, these techniques are never mutually exclusive. Pay-per-Click provides you a targeted audience at a cost. So you should calculate if your ad ends with enough business to pay for the PPC price.
At the same time, Search engine optimization is very much sustainable and also is a very powerful awareness and branding apparatus. It’s hard to build trust with users who know they are directed to your site because of an ad.
An audience that finds you organically through search results, will very soon consider you to be an authority within your field. More so if they find you many times on the first page.
So you can use both of them, but remember that they have different functions.
How Can I Draw an SEO Strategy?
Many experts are more than willing to create a Content or SEO strategy for your website.
But if you are operating a small operation, it’s understandable to need to take it on yourself.
To start any marketing strategy you need to recognize the persona of your customers. Who are they? Where do they come from? What makes them need your product?
There is a great chance you’ve already done some personal research in the past. If not, you can read more on the user’s persona and how you can research it.
Then you start to do keyword research. There are awesome tools such as MOZ, Ahrefs, or Semrush that can help you search terms (search keywords ) that are related to your business.
Find keywords that have low difficulty and its audience is close to the persona of your customers.
Through searching those keywords, you may find few websites repeatedly rank on your target search terms. You can think of them as your true competitors.
Using the tools given above, as well as Alexa, you can search more about your competitors, what they are targeting, how great they are doing, and even find a few more competitors in your industry.
So you are now familiar with your field and the players within it, and you are also familiar with the users you are intending to target.
Then move forward to making a content calendar and targeting the search terms through quality content.
Create Your Content
For Writing proper content for your keyword, you should know the intent of your audience.
Why are they searching for this keyword? and what are they looking to find?
If they enter ‘how to start a business website’, in the search bar do they want to know how to technically set up and configure a website the hard way? Or do they like to know who they should call and what kind of methods they should have in mind upon entering the online world? (Notice those are slightly different personas.)
To understand the purpose of searchers, check the 1st page of Google search results and the websites that are already doing well. Google ranks web pages that are doing good in answering questions. Those pages provide you with a general concept of what you are up against.
Then you just need to start writing.
Start with creating a general structure. Choose your subheadings (H1, H2, H3) and try to make a better and more comprehensive answer as compared to your competitors.
Try to make it easy for the readers to find their answer and also encourage them through good writing to keep onside, even though they found what they initially were looking for.
Make the text better by using appropriate pictures. Attempt to limit the use of paid or copyrighted pictures and use more of your original pictures or screenshots that are relevant to your post.
Pay Attention to On-page SEO
There are few never-dying rules that you need to follow to properly introduce your article and your website to Google.
Properly use Keywords: Make sure you are using the keyword naturally within your text. Use it in the subheadings, 1st paragraph, and remaining parts of the content. Google will look into the words you have used and through that, determine the content of your article and the keywords it needs to be indexed in.
Do Internal Linking: Link to other articles and other vital sections of your website within the article. Again in an organic way. Google will go to these links to know both pages better.
Add Outbound Links: Link to relevant websites for the users to read more and for Google to understand the environment your content lives within. This is also essentially an SEO shout-out to those pages, as they benefit from it.
Editing the URL: Make sure the URL of your post reflects on its subject. So ‘How to buy the best laptop?’ can have ‘example.com/buy-best-laptop’ as its URL.
Also, Pay Attention to Off-page SEO
To rank within the more hard search terms, you need to get some relevant links from other websites, referring to your content as a good read.
Don’t buy links as it simply doesn’t work. You can read more on SEO link building which is a gradual and pretty much an organic process, and also is directly related to the quality and the type of content you are writing.
Where Should I Go for SEO Advice?
Digital marketing and SEO are fields heavily reliant on experience. So it may be a good choice for most agencies like Marketalist to hire expert in-house SEO professionals or agencies (or sometimes freelancers) to take care of this method. Although for an optimal result the SEO usually works with an articles group that already understands the task.
If you do not have such resources, then you can use websites and blogs such as SEJ, Ahrefs, Moz, SEO by the Sea, and Yoast Blog for a good spectrum of general and pro SEO knowledge.
You can also create a support group with people of your industry (for example through LinkedIn) to share experiences.